Episode 16 - Hashtag Gen Z: Two Billion Strong - Consumers and Workers you cannot ignore

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Dive into the fascinating world of generational dynamics and its impact on business with Dr. Sandra Palmer on this episode of Talking Business. In this edition, Dr. Sandra explores the complexities and opportunities presented by Gen Z, the largest cohort in history, both as consumers and as employees in the workplace.

Gen Z, known for their eco-consciousness and technological fluency, is reshaping traditional business paradigms with their emphasis on sustainability, authenticity, and social justice. Dr. Sandra delves into the nuances of marketing to Gen Z, highlighting the importance of a strong digital presence and transparent brand values.

But the conversation doesn't stop there. Dr. Sandra dissects the implications of integrating Gen Z into the workforce, discussing their expectations for flexibility, technological advancement, and a supportive work culture.

Through insightful analysis and practical advice, Dr. Sandra emphasizes the necessity for businesses to adapt and align with Gen Z's values and preferences to thrive in the evolving marketplace. Don't miss out on this enlightening discussion—tune in to Talking Business with Dr. Sandra to stay ahead of the curve!